…”I’m all lost in the supermarket / I can no longer shop happily”. For a couple of days last week, I was putting together an animatic for the Heimat advertising agency for an advert for one of the German supermarket chains. This kind of motion graphics work was new to me – as simple storyboards no longer cut it, animated versions are used before production starts to show the client how it will work, and then these can be audience tested. I’m transitioning to After Effects (about time too), but given the time constraints it was quicker to do it in Motion.
